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Branding serves multiple functions that are vital to a business's success. It creates recognition, builds trust, and distinguishes a product or service from competitors. Effective branding communicates a company’s values, promises consistency, and fosters customer loyalty. It also enhances perceived value, supports marketing efforts, and can justify premium pricing. Internally, branding unites teams under a shared identity and mission. https://www.youngurbanproject.....com/functions-of-bra

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