Want More Test Drives? Try These Lead Secrets
Indeed, in the ultra-competitive landscape of automobiles today, the quality of automotive sales leads has become the fuel that keeps dealership engines running. No longer are days of relying solely on foot traffic sufficient to generate car sales. Today, the challenge is to harness the right mix of strategy, digital outreach, and relationships to attract serious buyers. If test drive volume or inquiries are low at your dealership, it is time to reassess lead-generation strategies.
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