Digital marketing is the practice of promoting products, services, or brands using online channels and technologies. It includes strategies such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email campaigns, and content marketing to reach and engage target audiences. Unlike traditional marketing, digital marketing allows businesses to track performance in real-time, measure ROI, and optimize campaigns based on data. With the growing use of the internet and mobile devices, digital marketing has become essential for businesses of all sizes to increase visibility, generate leads, and build long-term customer relationships.
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