Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google to attract more organic traffic. It involves optimizing on-page elements such as keywords, meta tags, and content quality, as well as off-page factors like backlinks and domain authority. Technical SEO practices, including site speed, mobile responsiveness, and proper indexing, also play a crucial role. By following SEO strategies, businesses can rank higher in search results, reach their target audience effectively, and build trust online. SEO is a long-term digital marketing strategy that helps increase website traffic, leads, and conversions without relying solely on paid advertising.
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