Why VCs need a marketing leader: Blume Ventures' Rohit Kaul on #SlowMarketing | Neeraj Sancheti posted on the topic | LinkedIn
In October 2009, Andreessen Horowitz (a16z) flipped its playbook by hiring Margit Wennmachers as partner and head of marketing; a move never tried by a venture capital firm. A firm built on code and cap tables suddenly invested in brand because, as M
