Reducing Friction Improves Both UX and Conversions
Every extra click, confusing form field, or unclear CTA can lower conversion rates. In Europe, where users are sensitive to speed and clarity, streamlining flows pays off. Simplifying navigation, improving site search, and making buttons obvious are small tweaks with big impact. CRO success often comes down to removing friction, not adding features. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this.
https://www.salecycle.com/blog..../conversion-rate-opt
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