The global detergents market, valued at US$120.7 billion in 2021, is poised for steady growth over the next decade. It is estimated to expand at a compound annual growth rate (CAGR) of 4.3% from 2022 to 2031, reaching US$176.3 billion by the end of 2031. This expansion reflects the rising demand for cleaning and hygiene products across household, industrial, and institutional sectors, driven by population growth, urbanization, and eco-friendly innovations. With a projected growth of over 46%, detergents are set to remain essential for cleanliness and sustainability through 2031.
Get Sample PDF Brochure from here: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=74654
Understanding the Detergents Market
Detergents are surfactant-based cleaning agents used in laundry, dishwashing, and surface cleaning, available in forms like powders, liquids, and bars. They leverage enzymes, phosphates, and biodegradable surfactants to remove dirt and stains effectively. The 2021 valuation of US$120.7 billion underscores their widespread use, with the projected rise to US$176.3 billion by 2031 driven by liquid detergents, which held a 45% share in 2021 for their convenience and efficacy. The 4.3% CAGR reflects consistent demand, supported by eco-friendly formulations reducing water and energy use by 10–15%, per industry studies.
Key Drivers of Market Growth
Several factors are propelling the detergents market toward its US$176.3 billion milestone by 2031. First, population growth and urbanization are primary drivers. With the global population projected to reach 8.5 billion by 2030, per the UN, and 68% living in urban areas, demand for household cleaning products rises. Laundry detergents, accounting for 50% of market revenue in 2021, benefit from increased washing machine ownership, particularly in Asia-Pacific, aligning with the 4.3% CAGR.
Second, heightened hygiene awareness fuels growth. Post-COVID-19, 70% of consumers prioritized cleanliness in 2023, per Statista, boosting demand for dishwashing and surface cleaners. The institutional cleaning sector, including hotels and hospitals, grew 5% annually, driven by stringent sanitation standards. Companies like Procter & Gamble and Unilever are expanding portfolios with antibacterial detergents, supporting the market’s trajectory to US$176.3 billion.
Third, sustainability and regulatory pressures enhance adoption. Regulations like the EU’s Detergents Regulation promote biodegradable, phosphate-free formulations, reducing environmental impact by 20%. In 2023, 60% of consumers preferred eco-friendly detergents, per Nielsen, driving innovations like Henkel’s 2022 plant-based surfactants. These trends, coupled with concentrated detergents requiring 30% less packaging, reinforce growth through 2031 across household and industrial applications.
Market Segmentation and Regional Insights
The market segments by product type, application, and distribution channel. Liquid detergents dominated in 2021, followed by powders and bars, due to their ease of use and dosing precision. Applications include laundry, dishwashing, surface cleaning, and industrial cleaning, with laundry leading due to household demand. Distribution channels span supermarkets (40% share), online retail, and convenience stores, with online sales growing fastest at 10% CAGR due to e-commerce expansion.
Regionally, Asia-Pacific held the largest share of the US$120.7 billion market in 2021, driven by population density in China and India, with a projected 4.6% regional CAGR. North America follows, with the U.S. emphasizing premium and eco-friendly products, valued at US$30 billion in 2023. Europe grows steadily, with Germany and the UK focusing on sustainable formulations, while Latin America and the Middle East lag due to economic constraints.
Challenges and Opportunities
The market faces challenges. Raw material price volatility, with surfactants fluctuating 10–15% annually, per ChemAnalyst, increases costs. Competition from natural cleaning alternatives, like vinegar-based solutions, and environmental concerns over microplastics in detergents pose risks. The 4.3% CAGR reflects a market navigating these hurdles with strong hygiene-driven demand.
These challenges present opportunities. Developing bio-based detergents, like Colgate-Palmolive’s 2023 enzyme-enhanced formulations, could lower environmental impact, supporting the push to US$176.3 billion. Expanding online retail, with 25% of detergent sales online in 2023, offers potential. Emerging markets in Africa, with rising urbanization, provide opportunities, while partnerships like Reckitt’s 2022 sustainability initiatives with retailers enhance market reach.
The Road to 2031
By 2031, the global detergents market is projected to reach US$176.3 billion, reflecting ten years of steady growth at a 4.3% CAGR from US$120.7 billion in 2021. This milestone is driven by population growth, hygiene awareness, and sustainable innovations. The market’s trajectory suggests continued expansion, with detergents redefining cleanliness standards.
In conclusion, the detergents market demonstrates consistent growth from 2022 to 2031. Rising from US$120.7 billion to US$176.3 billion, it addresses hygiene and environmental needs with innovative solutions. Stakeholders—from producers like Procter & Gamble, Unilever, and Henkel to end-users in households and institutions—play a vital role, ensuring detergents shape a cleaner, sustainable future through 2031 and beyond.
About Transparency Market Research
Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
Contact Us:
Transparency Market Research Inc.
CORPORATE HEADQUARTER DOWNTOWN,
1000 N. West Street,
Suite 1200, Wilmington, Delaware 19801 USA
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
Website: https://www.transparencymarketresearch.com
