In the digital-first world, instant messaging has become more than just a way to stay in touch—it's become a powerful tool for businesses. With over 2 billion users globally, WhatsApp is rapidly transforming into a high-converting sales channel. Whether you're a small business owner, solopreneur, or a large-scale seller, selling through WhatsApp offers direct access to customers, higher engagement, and faster conversions.
In this blog by WebMaxy, we'll walk you through how to start your WhatsApp ecommerce store, the benefits of selling on WhatsApp, and how to use WhatsApp selling groups effectively. Let’s get started.
Why Sell on WhatsApp?
WhatsApp isn’t just a messaging app anymore—it’s a growing ecommerce platform. Here's why selling on WhatsApp is worth considering:
High open rate: WhatsApp messages have an open rate of over 90%, far higher than email or other social channels.
Direct customer interaction: Build trust and relationships with one-on-one communication.
Faster response time: Customers can ask questions and receive answers in real time.
Cost-effective: No need for a complex website or ecommerce app to get started.
Register here for more details: https://accounts.webmaxy.co/whatsapp-commerce/register
What is a WhatsApp Ecommerce Store?
A WhatsApp ecommerce store is a storefront integrated with your WhatsApp Business account. It allows you to display your products or services, accept orders, and manage communication—all within the app.
Platforms like WebMaxy help businesses create a seamless WhatsApp store experience by offering tools such as:
Product catalogs
Order management
Automated responses
Cart recovery messages
CRM integrations
This means you can turn WhatsApp into a full-fledged ecommerce channel without needing to build a website from scratch.
How to Start Selling Through WhatsApp
Here’s a step-by-step guide to kickstart your WhatsApp selling journey:
1. Set Up WhatsApp Business
Download the WhatsApp Business app and register with your business number. Fill in your business profile with:
Business name
Description
Address
Business hours
Catalog link
2. Build Your Product Catalog
Within the WhatsApp Business app, go to Business Tools > Catalog to add your products. Include clear images, prices, and descriptions.
If you're using WebMaxy, you can sync your catalog, track analytics, and manage products with ease.
3. Promote Your WhatsApp Store
Use multiple channels to drive traffic to your WhatsApp ecommerce store:
Add a WhatsApp chatbot button on your website
Share your catalog link on social media
Add your WhatsApp link to email signatures
Promote your store in WhatsApp selling groups
4. Automate with WebMaxy Tools
WebMaxy helps streamline your sales process by offering automation tools such as:
