As someone who has spent a significant amount of time exploring the world of Marvel Rivals, I’ve had the chance to experience the highs and lows of its bundle system. While I understand the need for monetization in live-service games, not every Marvel Rivals Bundle feels like it should come with a price tag. Some of them offer content so essential or straightforward that they would better serve the community by being accessible to all players from the start.

In this article, I’ll highlight seven Marvel Rivals Bundles that, based on gameplay value and community benefit, truly deserve to be free. Whether you're new to the game or a seasoned veteran looking to buy Marvel Rivals Bundles, this guide offers insight into what should have been a more generous offering from the developers.

1. Starter Hero Essentials Bundle

This bundle includes basic cosmetics and minor upgrades for some of the most accessible characters in the game. When I first started playing, this bundle felt like something that should’ve come by default. Locking beginner content behind a paywall may discourage new players and slow down engagement. These are foundational assets that help new players feel immersed and connected—making it free would create a smoother onboarding experience.

2. Team Color Variant Bundle

Customization is a core part of personalizing gameplay, but alternate team color skins don’t offer gameplay advantages. They’re purely aesthetic and are often used to represent factions or friends in custom matches. It feels unnecessary to charge for a feature that improves visual clarity and enhances social play. During my early sessions, I found it frustrating not to be able to distinguish teammates visually without buying this bundle.

3. Daily Login Reward Enhancement Bundle

This bundle gives you extra daily login bonuses, such as extra currency or crafting materials. It's a mechanic that rewards consistency and commitment—something that should be encouraged, not monetized. In my experience, logging in daily already feels rewarding, but forcing players to pay for an “enhanced” experience divides the community and feels predatory.

4. New Player Welcome Bundle

Ironically, a bundle that targets new players shouldn’t require payment. This pack typically includes low-tier gear, profile icons, and sometimes limited-time XP boosts. When I considered whether to buy Marvel Rivals Bundles early on, this was one of the few that felt essential. Making it free would remove a barrier to entry and make onboarding less overwhelming.

5. Seasonal Backgrounds and Profile Frames

These items are fun collectibles that let players show their involvement during events or special occasions. However, charging for seasonal cosmetics that don’t impact gameplay takes away from the celebratory spirit of these events. I remember feeling left out during the Spring Event because I didn’t want to pay for a simple frame—something that should have been a gift, not a transaction.

6. Emote Expression Bundle

Emotes are an entertaining, non-verbal way to communicate and express personality during matches. The Emote Expression Bundle includes several universal emotes like cheering or taunting, which help improve interaction between teammates and even opponents. I’ve always thought that these lighthearted tools should be included by default to foster positive in-game interactions.

7. Training Mode Enhancement Bundle

This might be the most baffling one. Offering expanded access to training features like scenario setups, dummy controls, or combo simulations should never be paywalled. During my attempt to learn Doctor Strange, I quickly realized that the standard training mode lacked key tools—only accessible through this bundle. Advanced learning tools should be a right, not a purchase.

While there’s nothing wrong with choosing to buy Marvel Rivals Bundles for cosmetic flair or exclusive content, there’s a fine line between monetization and accessibility. As a dedicated player who enjoys the competitive and cooperative aspects of Marvel Rivals, I believe that several bundles should shift from being premium offerings to standard features. Doing so would not only strengthen the community but also build trust between the developers and their player base.

Let’s hope future updates in Marvel Rivals find a more player-first approach—where quality of life and basic gameplay enhancements come standard, and purchases feel like bonuses rather than necessities.

Quick Tip: The Rarest Marvel Rivals Bundles Ever Released – Collector’s Edition List