How to Run High-Converting WhatsApp Campaigns in 2025

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Discover how to create powerful WhatsApp ad campaigns. Learn strategies to maximize ROI with WhatsApp marketing campaigns for your business. Powered by WebMaxy.

 
 

 

In 2025, businesses are constantly looking for direct and effective ways to connect with their audience. WhatsApp, with over 2 billion users globally, has emerged as a powerful marketing tool. Whether you're a startup or an enterprise, running a WhatsApp campaign can help you drive engagement, sales, and brand loyalty. 

In this blog, we'll break down how to build and run successful WhatsApp marketing campaigns, the advantages they bring, and how platforms like WebMaxy can supercharge your WhatsApp ad campaign efforts. 

 

Why WhatsApp for Marketing? 

WhatsApp isn’t just a messaging app anymore — it’s a high-converting marketing channel. Here's why it works: 

  • Massive reach: Billions of active users daily. 

  • High open rates: Up to 98% message open rates. 

  • Personalized communication: Direct 1:1 conversations. 

  • Rich media support: Videos, images, catalogs, and quick replies. 

Compared to email and SMS, WhatsApp marketing campaigns deliver significantly better engagement. 

 

Key Types of WhatsApp Campaigns 

There are several types of WhatsApp campaigns you can use, depending on your goal: 

  1. Promotional Campaigns 
    Share discounts, product launches, or offers directly with your audience to increase sales. 

  1. Transactional Campaigns 
    Use WhatsApp to send order confirmations, delivery updates, or receipts. 

  1. Customer Support Campaigns 
    Offer instant, human-like support through automation and live chat. 

  1. Lead Generation Campaigns 
    Drive users to fill out forms or click CTA buttons in chat for lead capture. 

  1. Retargeting and Re-engagement 
    Reconnect with users who abandoned carts or haven’t interacted in a while. 

 

WhatsApp Ad Campaigns: Start from Facebook & Instagram 

You can launch a WhatsApp ad campaign directly through Facebook Ads Manager. When users click the ad, they are taken to a WhatsApp chatbot with your business. 

How to Run WhatsApp Ads: 

  1. Set Objective: Choose “Messages” as your campaign goal. 

  1. Target Audience: Use Facebook’s powerful targeting tools. 

  1. Create the Ad: Use eye-catching visuals and compelling copy. 

  1. Connect to WhatsApp: Link your business WhatsApp account. 

  1. Automate Response: Use WebMaxy to instantly reply and qualify leads. 

This form of WhatsApp ad campaign is extremely effective for local businesses, eCommerce brands, and service providers looking for direct engagement. 

Find WebMaxy’s Pricing Plans Here: https://accounts.webmaxy.co/whatsapp-commerce/plan 

Best Practices for WhatsApp Marketing Campaigns 

  1. Get Opt-In Permission 
    Only message users who have consented. It's both ethical and legally required. 

  1. Segment Your Audience 
    Personalize campaigns for different groups — e.g., new users, VIP customers, etc. 

  1. Use Interactive Messages 
    Include buttons, quick replies, or catalogs to encourage action. 

  1. Be Concise & Clear 
    Users prefer short, impactful messages. Avoid long paragraphs. 

  1. Analyze & Optimize 
    Track performance metrics like open rates, CTR, and conversions. Web

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