In 2025, businesses are constantly looking for direct and effective ways to connect with their audience. WhatsApp, with over 2 billion users globally, has emerged as a powerful marketing tool. Whether you're a startup or an enterprise, running a WhatsApp campaign can help you drive engagement, sales, and brand loyalty.
In this blog, we'll break down how to build and run successful WhatsApp marketing campaigns, the advantages they bring, and how platforms like WebMaxy can supercharge your WhatsApp ad campaign efforts.
Register here for more details: https://accounts.webmaxy.co/whatsapp-commerce/register
Why WhatsApp for Marketing?
WhatsApp isn’t just a messaging app anymore — it’s a high-converting marketing channel. Here's why it works:
Massive reach: Billions of active users daily.
High open rates: Up to 98% message open rates.
Personalized communication: Direct 1:1 conversations.
Rich media support: Videos, images, catalogs, and quick replies.
Compared to email and SMS, WhatsApp marketing campaigns deliver significantly better engagement.
Key Types of WhatsApp Campaigns
There are several types of WhatsApp campaigns you can use, depending on your goal:
Promotional Campaigns
Share discounts, product launches, or offers directly with your audience to increase sales.
Transactional Campaigns
Use WhatsApp to send order confirmations, delivery updates, or receipts.
Customer Support Campaigns
Offer instant, human-like support through automation and live chat.
Lead Generation Campaigns
Drive users to fill out forms or click CTA buttons in chat for lead capture.
Retargeting and Re-engagement
Reconnect with users who abandoned carts or haven’t interacted in a while.
WhatsApp Ad Campaigns: Start from Facebook & Instagram
You can launch a WhatsApp ad campaign directly through Facebook Ads Manager. When users click the ad, they are taken to a WhatsApp chatbot with your business.
How to Run WhatsApp Ads:
Set Objective: Choose “Messages” as your campaign goal.
Target Audience: Use Facebook’s powerful targeting tools.
Create the Ad: Use eye-catching visuals and compelling copy.
Connect to WhatsApp: Link your business WhatsApp account.
Automate Response: Use WebMaxy to instantly reply and qualify leads.
This form of WhatsApp ad campaign is extremely effective for local businesses, eCommerce brands, and service providers looking for direct engagement.
Find WebMaxy’s Pricing Plans Here: https://accounts.webmaxy.co/whatsapp-commerce/plan
Best Practices for WhatsApp Marketing Campaigns
Get Opt-In Permission
Only message users who have consented. It's both ethical and legally required.
Segment Your Audience
Personalize campaigns for different groups — e.g., new users, VIP customers, etc.
Use Interactive Messages
Include buttons, quick replies, or catalogs to encourage action.
Be Concise & Clear
Users prefer short, impactful messages. Avoid long paragraphs.
Analyze & Optimize
Track performance metrics like open rates, CTR, and conversions. Web
